Observation: Western Union has been in business since 1851 and a major player in the money transfer business for a very long time.
Insight: To younger consumers, WU’s tenure in the market can give the appearance that they’re an old, stuffy brand. We know this isn’t the case.
Concept: Heritage is an important concept to a large portion of our IMT base. It’s a challenge to live in the present while staying true to your roots, especially when everything has changed so much. What if we connect with customers on this concept? What if we celebrate our past and show how it’s shaped us into the modern company we are today? The times have changed, but from telegrams to IMTs, WU has always been in the business of delivering the most important messages.