SPOTIFY

How new music discovers new music. A campaign exploring the human algorithms behind Spotify's discovery engine.

The Insight

Spotify is THE platform for music discovery—there is no match. Music discovery is powerful because the right music at the right time can drive inspiration, innovation, and change. Music IS discovery.

The Idea

Connect SEO-driven content pages to trending artists, cultural movements, and events. Show how music inspired the influential figures behind what people are already searching for. The strategy demonstrates Spotify as a unifier for passionate fans—and gives people with a free account a reason to care.