WESTERN UNION

Money moves. But it's never just about the money.

The Insight

Western Union started in 1851 with telegrams. Their tenure leads some to believe they're an old, stuffy brand. Heritage is an important concept to a large portion of the IMT base—it's a challenge to live in the present while staying true to your roots.

The Idea

Connect with customers through their heritage. Show how a company that began delivering the most important messages of the 19th century evolved into the platform that delivers the most important messages of today—money, and everything it means.