—IMPORTANT MESSAGES · Cullen Marriott
← Work WESTERN UNION
Brand · Campaign · 2021

WESTERN UNION

IMPORTANT MESSAGES

Copywriting · Brand

Money moves. But it's never just about the money.

Western Union started in 1851 with telegrams. Their tenure leads some to believe they're an old, stuffy brand. Heritage is an important concept to a large portion of the IMT base—it's a challenge to live in the present while staying true to your roots.

Connect with customers through their heritage. Show how a company that began delivering the most important messages of the 19th century evolved into the platform that delivers the most important messages of today—money, and everything it means.

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