BEAUTYBLENDER

A digital tool to find your perfect foundation match. Beauty tech with a human touch.

The Brief

Beautyblender needed an online shade finder to remain competitive and push their line of foundations.

The Approach

Foundation should feel light and breathable. I thought the shade finder interface should feel that way too—especially since it may be an early touchpoint. Replaced traditional dropdown menus with a short, mobile-responsive quiz. Three simple questions determine undertones, then narrow down to a shade match. The results page lets you buy directly.