JUMPCREW

A B2B sales and marketing org needed clarity. Refined the visual identity and distilled the messaging to one line.

The Project

JumpCrew is a young, B2B sales and marketing organization that was having some trouble communicating their message and services in a way that was fast and clear.

The Execution

I took the "blobby" look from their website and collateral and updated it to feel more fresh while giving their designs more cohesiveness and flexibility on the available colors and layouts. I also wanted to clarify what JumpCrew does. The original headline was condensed from a paragraph of jargon to a single line: "The easiest way to acquire, engage, and retain customers." I also explored how this design system could translate to the identity of their annual conference, JumpCon.