REBELLIOUS

Brand and messaging for a creative agency that doesn't care much for tradition and hates boring.

The Idea

They don't care much for tradition and they hate boring. Being rebellious isn't about being bad, or doing the wrong thing. It's about doing what's right, even when people tell you it's wrong. The messaging drew from historical figures whose choices changed the world—people not typically described as rebels in demeanor, but whose actions were fundamentally rebellious.