MAPLOCATOR+

A shoestring-budget video ad that reframed online presence as an open door. Stock footage, big concept.

The Challenge

MapLocator+ is an online platform for managing business listings and customer reviews. The challenge was a shoestring budget and timeline—only stock footage to work with.

The Idea

Instead of making a boring B2B explainer, I started with the thought of online channels being like digital doors. Is your door open? This made the proposition much more interesting and really opened up the kinds of videos, styles, and tones available to work within.