SPOTIFY

Campaign One: Life Events

Switching streaming services is a hassle—so people don't do it until something changes. The campaign targets life transitions (new job, new city, new chapter) as the natural moment to change your listening habits too. SEO-optimized content connects music to productivity, inspiration, and momentum.

Campaign Two: iTunes

The primary interface for Apple Music is still iTunes. The campaign leans into the cultural baggage of that legacy platform—reminding Apple Music users what they're actually using every day, and why Spotify's web player is just better. (Note: Apple discontinued iTunes shortly after this pitch was presented.)