Is your door open?
This is a video ad for MapLocator+, an online platform for managing business listings and customer reviews. The challenge was a shoestring budget and timeline. I only had stock footage to work with due to the production budget. I decided to use this as an opportunity to see just how far I could push stock video for the brand. Instead of making it like an explainer video and searching for boring B2B footage, I started with the thought of online channels being like digital doors. This made the proposition much more interesting and really opened up the kinds of videos, styles, and tones I had to work within.