Two campaign strategies and concepts for Spotify. The goal is to get more people to switch from their existing service to Spotify.
*Note: Apple killed iTunes shortly after this concept was presented.
Observation: People get engrained in routines and workflows that make switching from one music streaming provider to another seem like a real hassle.
Insight: With this observation, it’s easy to see a parallel with cell service providers. Cell providers help combat this perceived hassle by offering corporate discounts and employer-provided plans.
The Idea: What if we create SEO-driven landing pages, blog posts, and content that pushes the idea that music at work is a good thing that increases productivity and employee morale.
We can show stats and figures and tie to an offer of a corporate discount or employer-provided plans.
For the employee that may have an “unenlightened: employer, we’ll offer free accounts with tips for finding inspiration.
Goal: Spotify can start taking advantage of powerful life-events, like starting a new job, and using these events to change someone’s routine. This idea also encourages listeners to find inspiration and to use Spotify as a playlist for their life, not just their music.