western union. important messages.
Western Union started in 1851 with telegrams. Their tenure leads some to believe they’re an old, stuffy brand.
Insight
Heritage is an important concept to a large portion of the IMT base. It’s a challenge to live in the present while staying true to your roots.
idea
We wanted to connect with customers on the concept of heritage by celebrating our past and showing how it’s shaped us into the modern company we are today. The times have changed, but from telegrams to international money transfers, Western Union has always been in the business of delivering the most important messages.
