Spotify. discover more.
Spotify is THE platform for music discovery—there is no match.
Insight
Music discovery is powerful because the right music at the right time can drive inspiration, innovation, and change. Music IS discovery. Discover More with Spotify.
idea
What if we went beyond the hashtags by tying SEO-driven pages and content to the most searched artists, cultural movements, and events? We can show how music helped inspire and drive the people behind these trending topics. Spotify gains SEO value and site traffic while becoming the badge that unifies the people that “get” the movement—the true fans, followers, and believers. Plus there’s some FOMO and emotional buy-in that creates a tipping-point opportunity, pushing people that care about the trending topic to sign up for a free account.
